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    When forest creatures have a problem, they call an engineer

    Original @ Phys.org – latest science and technology news stories Charlotte the spider saved a pig’s life through clever marketing. The Cat in the Hat rescued children from a dull day indoors with magical powers of destruction and repair. Roxy the Fox, a newcomer to the pantheon of can-do critters, tapped coveted STE… [...]

    Unclear CEO expectations often lead chief marketing officers toward revolving door

    Original @ Phys.org – latest science and technology news stories Nearly three-quarters of chief marketing officers believe their jobs aren’t designed to let them have the greatest impact on their companies, according to a new survey. [...]

    Researchers offer new insights into how communities can tap into youth sports tourism

    Original @ Medical Xpress – latest medical and health news stories Two Indiana University researchers say creative marketing is needed to reach visitors in what’s become a multibillion-dollar-a-year segment of the tourism industry: youth sports tourism. [...]

    Researchers offer new insights into how communities can tap into youth sports tourism

    Original @ Medical Xpress – latest medical and health news stories Two Indiana University researchers say creative marketing is needed to reach visitors in what’s become a multibillion-dollar-a-year segment of the tourism industry: youth sports tourism. [...]

    Teaching Machines to Understand, and Summarize, Text

    Original @ Singularity Hub We humans are swamped with text. It’s not just news and other timely information: Regular people are drowning in legal documents. The problem is so bad we mostly ignore it. Every time a person uses a store’s loyalty rewards card or connects to an online service, his or her activities are governed by the equivalent […] [...]

    Sunny, rainy, or cloudy: New study shows how weather impacts response to mobile ads

    Original @ Phys.org – latest science and technology news stories Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands … weather-based advertising. According to the st… [...]

    Privacy, please: Why surveiling shoppers can inhibit sales, and how to fix it

    Original @ Phys.org – latest science and technology news stories No shopper likes being watched closely, especially if they’re buying an item they find very personal and potentially embarrassing – for instance, foot fungus cream or hemorrhoid cream. Three marketing professors recently conducted research on this phen… [...]

    Bitcoin study: Period of exclusivity encourages early adopters

    Original @ MIT News – Business and management Delaying access for the tech-savvy can stifle spread of new products, experiment with MIT students shows. [...]

    How to grow a premium brand without killing its cachet? Outlet stores can help

    Original @ Phys.org – latest science and technology news stories Managers of premium brands face a perennial dilemma. How do you grow a premium brand without killing its soul – the unique brand cachet that attracts its core high price paying customers – even as you seek to expand sales to the masses by offering lowe… [...]

    This Mini Wind Turbine Can Power Your Home in a Gentle Breeze

    Original @ Singularity Hub The first time you see a Nemoi wind turbine, you may not realize it’s a turbine at all. A white and silver metallic structure about the size of a garden shrub, Nemoi has three vertical blades that spin carousel-like around a central axis. The spinning is constant, but completely silent, and it doesn’t look fast […] [...]