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    FDA Breaks New Ground With First Approved Gene Therapy for Cancer

    Original @ Singularity Hub When oncologist Dr. Carl June heard the Food and Drug Administration’s decision to bring the first gene therapy to market in the US, he pinched himself, hard. “It was so improbable that this would ever be a commercially approved therapy,” he said, voice breaking with emotion. June was referring to a revolutionary cancer therapy that […] [...]

    Want to improve your business’s online ratings? Make sure to respond to reviews

    Original @ Phys.org – latest science and technology news stories Can responding to online reviews improve a business’ online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for busine… [...]

    Want to improve your business’s online ratings? Make sure to respond to reviews

    Original @ Phys.org – latest science and technology news stories Can responding to online reviews improve a business’ online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for busine… [...]

    Danish drugmaker reaches settlement with US authorities

    Original @ Medical Xpress – latest medical and health news stories Danish drug maker Novo Nordisk says it has reached a $46.5 million settlement with U.S. authorities over allegations that it hadn’t properly communicated safety information when marketing a medicine to treat type 2 diabetes. [...]

    Netflix, Uber Eats, Trivago – online window-shopping is a feel-good experience

    Original @ Phys.org – latest science and technology news stories A QUT study has challenged a marketing maxim that too many product offerings such as those offered on aggregate sites cause choice overload and decrease purchases. [...]

    Hoping to be seen as powerful, consumers prefer wider faces on watches, cars, study finds

    Original @ Phys.org – latest science and technology news stories People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products they buy, such as watches or cars, when they want to be seen in a position of power in certain sit… [...]

    Set the initial price discount right to turn new customers into loyal ones

    Original @ Phys.org – latest science and technology news stories A study, recently accepted for publication at Journal of Marketing, reports nonlinear relationship between initial price discounts and customer retention. [...]

    Gaining distribution in small retail formats bring big payoffs even for major brands

    Original @ Phys.org – latest science and technology news stories Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For brands, the limited assortments mean greater competition… [...]

    Lawsuit accuses drug manufacturer of worsening opioid crisis

    Original @ Medical Xpress – latest medical and health news stories South Carolina on Monday became the latest state to accuse a drug manufacturer of exacerbating its opioid drug crisis by using deceptive marketing. [...]

    Decision systems that respect privacy, fairness

    Original @ Phys.org – latest science and technology news stories Increasingly, decisions and actions affecting people’s lives are determined by automated systems processing personal data. Excitement about these systems has been accompanied by serious concerns about their opacity and threats they pose to privacy, fairness, and other values. Examples abound in real-world systems: Target’s use of predicted pregnancy status for marketing; Google’s use of health-related search queries for targeted advertising; race being associated with automated predictions of recidivism; gender affecting displayed job-related ads; race affecting displayed search ads; Boston’s Street Bump app focusing pothole repair on affluent neighborhoods; Amazon’s same day delivery being unavailable in black neighborhoods; and Facebook showing either “white” or “black” movie trailers based upon “ethnic affiliation.” [...]